Sophisticated secondary packaging does not help significantly to reduce the risk of counterfeiting.
Very often, the outer package is disposed of immediately. In many developing regions, pharmaceuticals are sold blister by blister. It is better to focus on making your primary packaging fake-proof. It pays in many ways:
Brand integrity. Preserve trust in your brands and products.
Social responsibility. Emphasise your commitment to society.
Safer medication. Provide sick people with what they really need.
Revenue protection. Ensure the sustainability of your profitability.
Constantia Flexibles offers a wide range of anti-counterfeiting solutions powered by outstanding technology, know-how, and processes. Specifically, primary packaging offers the best opportunity for security because it positions anti-counterfeiting features as close as possible to the product. Applied properly, they effectively protect people and brands from irreparable damage.